Asia Plantation Capital is proud to announce that, through its exclusive partnership and oud oil supply agreement with Fragrance Du Bois, the Prince Albert II of Monaco Foundation and Amber Lounge have officially endorsed its newest fragrance, Oud Amber Intense, as a result of Du Bois’ commitment to using only sustainably sourced ingredients.
This collaboration contributes to the preservation of forest ecosystems and both the Foundation and Du Bois are strongly committed to the sustainability of the environment.
For each fragrance sold, Asia Plantation Capital has agreed to work with Du Bois to plant one Aquilaria tree ( the source of the 100% pure, natural Oud in all Du Bois’ fragrances) and one teak tree, with the Plant Genetics Programme, supported by the Thai Royal Family.
The signing ceremony took place in the Yacht Club of Monaco on 22 May 2014 by Gary Crates, Business Development Director of the Du Bois Group, His Excellency Mr Bernard Fautrier, the Vice President, Chief Executive Officer of the Prince Albert II of Monaco Foundation and Sonia Irvine, founder of the Amber Lounge. The ceremony was witnessed by HSH Prince Albert II of Monaco.
“We are very honoured to have HSH Prince Albert II and his foundation endorsing our product and we will continue to ensure that we maintain only the highest standards and quality in the sustainability of all our products,” said Crates.
Oud Amber Intense was created for Amber Lounge founder, Sonia Irvine, by Du Bois’ Master Perfumer, Sandra Dziad. Drawing inspiration from the Orient, Oud Amber Intense is redolent of a spicy, citrusy opening of bergamot, tangerine, black pepper and cinnamon. Floral, fruity, woody notes of neroli, rose, blackcurrant and patchouli infuse the heart and are held together with an amber accord. At the end, this mélange enfolds the senses with musk and Du Bois’ signature 100% pure, natural Oud.
The limited edition Oud Amber Intense comes in a limited edition set of 100 bottles, each handcrafted by Marcel Franck, one of the oldest Parisian artisan perfume bottle designers and renowned for their perfume atomisers and bottles, hand blown from the finest venetian glass. The first of this limited edition collection was presented to Prince Albert II of Monaco and the second to Sonia Irvine. The collection will be available for purchase from Du Bois’ boutiques in Asia and their perfumery, La Bastide Du Bois, in Grasse.
The Prince Albert II Foundation receives 5% of the proceeds from the sale of the fragrance and another 5% goes to the Brain and Spine Foundation. The Brain and Spine Foundation is the official charity for the Amber Lounge, 2014. This was a decision made by Sonia Irvine in light of F1 driver Michael Schumacher’s accident last December.
Asia Plantation Capital is proud to be the exclusive supplier of pure Oud oil for the young fragrance house, which will once again return as the official fragrance sponsor for the Amber Lounge at the Singapore Grand Prix 2014. Du Bois will also be opening two luxury concept boutiques in The Fullerton Hotel, Singapore and the prestigious Starhill Gallery in Kuala Lumpur, selling its Oud fragrances.
